Women’s National Basketball Player’s Association (WNBPA)

The 1/80th Exhibit

The average WNBA salary is just 1/80th of the average NBA salary. To raise awareness about this massive gap, we created the 1/80th Exhibit.

Created with:
AD: Grace Pisciotta

My role:
Concept, copy,
scripting, airballing

We partnered with fan accounts to catch people while they scrolled through WNBA highlights and content, before reducing it to just 1/80th of the normal size.

Then we launched the 1/80th Exhibit in all 15 WNBA cities.