Parks Project

Crashy Road

The average WNBA salary is just 1/80th of the average NBA salary. To raise awareness about this massive gap, the WNBA player’s union created The 1/80th Exhibit.

Created with:
AD: Grace Pisciotta

My role:
Concept, copy, X

We partnered with fan accounts to catch people while they scrolled through WNBA highlights and content, before reducing it to just 1/80th of the normal size.

Then we launched the 1/80th Exhibit in all 15 WNBA cities.