The Museum of Ice Cream needed more taste buds visiting. But Boston didn’t need another museum.
What did it need? More ice cream.
Created with:
AD: Samantha Sanders
During National Ice Cream Month, we’ll send an ice cream truck around the city packed with samples. Punch cards allow visitors to earn free museum admission by visiting and “researching” local ice cream shops.
My role:
Concepting, copywriting,
taste-testing
