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Marty’s Deli

Marty’s Deli is a small sandwich shop in Northeast Minneapolis. It uses local ingredients and has great community involvement, but needs to get more repeat customers in the door. To solve this, we focused on the lengths people would go to just to get their hands on one of Marty’s irresistible sandwiches.

Our event series, Deli Days, celebrates our audience’s audaciousness by pushing the Minneapolis community to be equally adventurous. Table tents and social posts push customers out to local activities that are just beyond their comfort zone, like climbing and karaoke. Their participation earns a coveted Marty’s Coin, good for another irresistible sandwich back at the store.

Inviting Minneapolis micro-influencers to Deli Days is a win-win. Local content for them, and more eyes on our sandwiches for us.

Art Director: Madison Schwartz

Account Services: Tayler Hand

Activation